Digital Marketing or internet marketing is a marketing technique via online platforms including search engines, social media, websites, mobile apps, and email. While digital marketing is a broad concept, below we are focusing on three important elements of online marketing

SEO    

SEO or Search Engine Optimization is the process of optimizing the visibility of your website in the search engine result. While the term SEO is not new for most of the people, the real mystery is how it works? Today let’s learn about how SEO works, and it is considered the aspect of digital marketing.

Google uses a complicated mathematical formula which is known as an algorithm that evaluates each website and gives them score. On the basis  of this rank, Google decides which website should be ranked top on the search engine ranking. To be higher search engine results one has to optimize their website’s quality as well as the authority. The good thing for the website owner is, there are plenty of ways that they take up to optimize their search engine ranking.

When improving the ranking of the page, you should keep in mind that not all rankings are same and on the whole, there are three aspects that you need to concentrate on- quality, authority, and credibility. When Google is assessing website, it looks for websites that offer unique that is capable of grabbing the interest of its searchers. In short, you have to do something that stands out of the crowd and make the searchers believe that you are selling something that is unique and innovative.

Another important area that will help you optimize your website is trust. So you need concentrate on showing Google that you are reliable. In addition, Google has started penalizing the website that gives out consistently bad reviews as its focus on showing only quality results to the visitors. One can achieve this by getting more links to the high authority sites, articles from the newspaper, and other sites that are linked to your website, etc.

Lastly, it is an authority- the aspect that carries the most significance. Google shows the website that is popular. They will only display the sites that are most popular based on the niche. So, you have to show Google that they are one of the popular sites and deserve the top search engine ranking. For this, you will be needing strong client base, using the social media platforms, get more people to like and share your product and services, make sure that the people leave testimonials. This way you can show the search engines that your site is credit table as well as authoritative.

SEM

With the changing time and technologies, businesses are finding newer and more effective way to attract potential customers. While the small business is likely to get intimidated by the growing techniques, many companies have found these emerging technologies to be highly beneficial. As more consumers are shopping online, search engine marketing has become one of the popular ways to optimize the reach of the company.

Search Engine Marketing (SEM) is a part of online marketing that includes the promotion of the websites by optimizing their visibility via directory listings. Search Engine Marketing can be of different forms. It is considered as an advertising technique which the companies use to optimize their rankings on the search engines according to the relevant keywords. Once the specified keywords have been picked out, the websites are presented to popular search engines to allow greater visibility to the sites.

The most effective techniques constantly change as the search engines change their algorithms. This the Google’s way to make sure that the only quality result to its users. Search Engine Marketing uses three kinds of search- organic search, paid search, and local search. Organic search is the main focus of search marketing. They are also referred as free search or organic search. Paid search is known as the Google Adwords program, Yahoo and Bing also have same programs however they generate lesser traffic than Google. Lastly, there is a local search that generates traffic from your areas. They are not effective for B2C or local companies

Facebook Marketing

With the passing time social media platforms number of users are accelerating, and thus it is safe to say it has become one of the most important aspects of digital marketing. Facebook has crossed over 1.13 billion active users, making it an important area to promote your business. You can begin your Facebook marketing campaign by using its free tools and then gradually move towards the more intense paid campaigns. In simple words, you don’t need to have a high budget to start your Facebook campaigns. When understanding Facebook marketing, it is important that one realize that Facebook marketing is not the same thing as Facebook advertising. While the Facebook marketing can include advertising, you advertising methodologies should focus on building a strong and long-lasting relationship with the viewer by means of relevant content that is not all about making the sale.

Your Facebook page is equal to your Facebook profile; it is the place where you post your content, communicate with the followers and participate as a brand on the platform of Facebook. You don’t have to pay anything to set up a Facebook Page, or even post content, which is especially beneficial for small scale businesses. However, it is important that you keep your content user-friendly so that your followers are able to see the posts organically.

Your Facebook Group is similar to your office chat room corner of your office. It offers a place for people to hang out and share ideas and information with the other users in an online environment. Creating a Facebook Group can be a great way to gather all your fans in one place and allow them to communicate to one another. It is also a great way to identify what people are saying about your brand thus helps you get a proper insight.

Just like an ad on any other digital platform a Facebook Ad is content that you pay to share with your targeted audience. Basically, it is all about attracting your potential audience and obtaining the conversion goals.

 

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